AI Insights · Timothy · January 2022
Top 5 Drawing & Coloring Apps on iOS in the UK - Q4 2021
Discover the performance of the top 5 drawing and coloring apps on iOS in the UK during Q4 2021. Insights include weekly downloads, revenue, and active users.
In Q4 2021, the top 5 drawing and coloring apps on iOS in the United Kingdom showcased interesting trends in their weekly downloads, revenue, and active users. Here’s a detailed look into their performance based on data from Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios saw a steady weekly revenue, peaking at around $8.3K in the final week of December. Weekly downloads experienced significant growth, starting at 3.5K in late September and skyrocketing to 19K by the last week of December. This increase in downloads also reflected in the weekly active users, which grew from 50.2K to 90.3K over the quarter.
Sandbox - Pixel Art Coloring by Alexey Grigorkin had a stable weekly revenue, reaching approximately $6.9K in early October. The app’s weekly downloads saw a notable rise from 4.9K in late September to 12.3K by the end of December. Weekly active users also increased, moving from 451K to 566.8K throughout the quarter.
Colorfy: Coloring Book Games, another app by Wildlife Studios, maintained a consistent weekly revenue, peaking at around $6.1K in early October. Weekly downloads remained relatively stable, with a slight increase from 2.7K in late September to 4.2K by the end of December. The weekly active users showed a moderate rise from 6.3K to 7.6K during the same period.
Disney Coloring World by StoryToys Limited experienced a steady weekly revenue, reaching about $7.9K in the last week of December. Weekly downloads fluctuated but ultimately grew from 3.2K in late September to 5.9K by the end of December. The weekly active users followed a similar trend, increasing from 5.8K to 8.3K over the quarter.
Lastly, Gallery: Coloring book & decor from BERESNEV s.r.o. saw a consistent weekly revenue, peaking at approximately $4.9K in late September. Weekly downloads were more moderate, starting at 4.4K and slightly decreasing to 3.1K by the end of December. The weekly active users remained stable, hovering around 44.1K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
